Message of Hope?

(Or Hope in the Message)

This season television ads will cash in on the message of hope. Priests and ministers will propound on the theme of hope. Greeting cards will banner messages bearing and bringing hope. Hope then becomes a commodity, a surplus value that needs to be peddled to cash-strapped, lonely individuals roaming the planet like ghosts.

But what we keep on forgetting is that hope is in the message itself: That the Son of Man has come to redeem for His Father all those who are lost and have gone astray.